The future looks rosy for Applegreen
Over 150,000 people across the region read the company’s incredible business success story in print and online, in Bradford’s Telegraph & Argus, The Business Desk and the Yorkshire Post.
The company, which supplies and delivers industrial cleaning products direct to the door of commercial buildings, is riding the storm of the downturn and has its sights set on becoming a 100-strong franchise within five years, thanks to funding and support from the Business Enterprise Fund.
Media coverage, generated by Approach, resulted in new business enquiries from potential franchisees and Applegreen’s future is looking rosy!
Business partner Dene Bentley said: “Approach has done wonders in raising Applegreen’s profile and getting our name out to key audiences for us. The team has a firm understanding of the franchise market and understood our ethos, objectives and key messages throughout. They delivered results way beyond our expectations and we’re extremely grateful for the awareness they achieved for us.”
Senior Account Executive Vikki McCrindle added: “We seized the opportunity to offer the regional press a positive ‘feel good’ story, which, teamed with creative and professional photographs, dominated business pages across the region.”