Why bother with LinkedIn? We hear this question a lot – a lot, a lot. LinkedIn, we think, is an incredibly powerful tool for individuals and brands, and it is free!
LinkedIn allows businesses, and people, to connect and network, engage with specific audiences and groups, generate leads and sales, build awareness and communicate with ease. And, you get to do all of these things from your phone, or behind your PC – it is easy and can be super effective.
Still not convinced?
- There are 500+ million business professionals globally on the platform – that is a lot of possible contacts and people to speak with
It also helps with SEO, boosting your business’ search engine rankings. Google gives LinkedIn company and personal profiles very high authority, ranking them highly for searches that include your name, brand or company name. The higher you rank the more likely you are to be found – sounds obvious, but it is so key for new and existing contacts.
Want to find out more?
We offer bespoke social media training, why not get in touch and learn how to make LinkedIn work for your business?
The image used in this blog is brought to you by the wonderful illustrator Gemma Correll