ANISHA MISTRY, Senior Account Manager
Anisha joined Approach in 2013 as a University of Huddersfield Fashion, Media and Promotion graduate, with experience in digital magazines and lifestyle PR.
Since then, she has played an instrumental role on campaigns including the revival of Bradford’s Kirkgate Shopping Centre utilising social and traditional media and is the team lead on creative, footfall-driving campaigns such as Country Living Christmas Fair in Harrogate and Bradford’s retail and events initiative, Sparkling Bradford.
With a keen eye for social media monitoring, Anisha has a little black book of influential bloggers, events and journalists ensuring her clients and the Approach brand are at the forefront of conversations and coverage.
Equally at home with technical b2b clients, Anisha is your go-to for knowing what works in the regional press, strategic planning taking into account her client’s business objectives and trade and consumer magazine deadlines and busting jargon while working creatively with photographers, designers, developers and video editors.
She is also on team Approachability working with businesses of all sizes and in all industries to help them with their social media and content needs.
Take a look at Anisha’s blogs here and find out more about her typical Approach PR day here.
At Approach you’ll most likely find me…flicking through the interiors magazines and asking everyone what they’re having for lunch.