Top food and drink related campaigns of 2018 (so far)
Greggs Greggs bakery has successfully managed to stand out on social media with their witty comments and…
International Women’s Day
We’re celebrating #InternationalWomensDay2018 by recognising our female heroes. From 90s icons to fictional superheroes – we’ve been…
How Google Analytics can help your brand
Google Analytics is an indispensable tool for any brand, allowing insight such as website visits, page views…
Instagram means business
Posting pictures of your pets, amazing meals and the occasional selfie are what a personal Instagram account…
What we’re looking forward to in 2018
2018 has landed and to say we are excited about the new year is an understatement. We…
The joy of educational campaigns
As the saying goes, “the kids are the future” and at Approach, we firmly believe in this….
The power of Instagram
Social media is an important and powerful tool in developing a business, it’s fast, current, capable of…
#280characters
Yesterday, Twitter announced it’s trialling a new limit of 280 characters. Only a limited number of users…
Top social media engagement tools
Here at Approach, we know the benefits of successfully managing engaging and interactive social media campaigns for…
Will fake news affect the PR industry?
The concept of fake news began to rise during last year’s US elections with President Donald Trump,…