Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
Protecting print media from COVID-19
There was a recent piece on the BBC written by Amol Rajan, outlining the effect coronavirus is having on the newspaper industry. It was a pretty harrowing read and didn’t fill me, as a prospective journalist, with much confidence in the future of a medium I still believe to be [...]
The fakery of fake news and its impact on our future
The culture of fake news is growing and, if left unchecked, posing serious threats to the future of our society. The problem is no longer the existence of fake news, but the rate at which it’s produced and shared as technology advances. Fake news is not only a problem of [...]
An Easter apart to bring us together
Easter 2020 promises something a little different from any usual celebrations. It’s difficult to spend time away from loved ones and this can be particularly apparent on occasions we associate with social gatherings and family festivities. And yet, despite our required isolation, this weekend guarantees many Easter egg hunts, Sunday [...]
A (Meme)ntous Moment in History
This week the BBC released a story about archiving memes at the Science and Media Museum in Bradford as an important part of our cultural history. But are memes archive-worthy? Our junior account executive, Melissa Watson talks about meme culture and the growing use of online communication during the [...]
Business as usual!
Along with the rest of the country, we have been monitoring the news of Covid-19 for some weeks. Along the way, we have introduced additional hygiene measures in the office – new hand washing stations, hand sanitiser, paper towels, hygiene reminders, visitor policies and desk wipes – but as [...]
Easter brings new campaign opportunities
With March around the corner, the race to Easter is on. As a team of self-professed chocoholics, Approach Towers have a keen eye on which chocolate campaigns are writing the headlines this year! It is no surprise that confectionary giants such as Mars are leading the way as they [...]
Celebrating National Careers Week
This week, National Careers Week (NCW) takes place – a whole decade since Nick Newman conceived the idea for the campaign. At Approach PR, we believe it is incredibly important to support and nurture the skills young people have to offer and are committed to doing all we can [...]
A Royal Blog
It couldn’t have been more of a surprise to be on a guest list to meet William and Kate. THE William and Kate. The darlings of the UK, the future king of the United Kingdom and his queen. And they were coming to Bradford. And why not? I’ve said [...]
This Decade’s Most Memorable Christmas Campaigns
One of the most familiar aspects of the festive season is the explosion of creative campaigns lining our high-streets and TV screens as the world turns twinkly with Christmas magic. Before we tumble into the 20s, we’ve rounded up some of the most memorable Christmas campaigns from the past ten [...]
Career advice for 18 year olds
This month we’ve been busy celebrating our 18th birthday – if you’ve missed it, you can catch our memories timeline over on Twitter, take a look at a day in the life of Suzanne in 2001 or find out the team’s top PR and social media tips here. As an [...]
Our top 18 PR and social media tips
As we’re in the midst of celebrating our 18th birthday this month, we have collated our 18 top PR and social media tips which we’ve picked up over the years. Top tips 1 - Don’t underestimate the power and importance of the press in an age of social media. Read [...]
A day in the life of a PR start up in 2001
This month, Approach PR is celebrating it's 18th birthday! Approach started as a freelance operation in the Gomersal home of our MD, Suzanne Watson, who set out to find the right work-life balance. Here, Suzanne looks back at what a typical day in the life of a PR start up [...]