Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
A Guide to Twitter Lingo
As social media experts, we deal with platform based jargon every day – but it can be easy to forget that not everyone is fluent in the language. So,this week we're taking it right back to basics with a handy Twitter glossary. If you've always wondered the difference between 'retweet' [...]
A day in the life of Finley Howell
As a current Business Management undergraduate placement year student, I often get asked ‘what do you want to do’? The answer is, I am not entirely sure. The business world is what makes me tick, I love learning about all of the different aspects of complex organisations - especially the [...]
World Emoji Day
Emojis. A universal language that adds a splash of colour, a dash of personality, and arguably, can convey emotions when words fail you! Perhaps you’ve tried lightening the mood with a ? or softened a blow with the ?. If you’re fluent in the fast- growing language then you’ll enjoy [...]
National Eczema Week
This week is National Eczema Week. Run by the National Eczema Society, the initiative aims to support all those suffering with the condition and how to best manage living with it. This year's theme is confidence - whether this is to feel confident about managing eczema or feeling the confidence [...]
Changing social media platforms
Would you consider yourself tech savvy? While teens may be scrutinised for being glued to their screens, it’s true that people of all ages use social media apps. Whether that be planning a Friday night out or posting your latest holiday pics, having the ability to speak to a whole [...]
A day in the life of Melissa Watson
As a gap year student fast approaching the dawn of my journalism degree, I couldn’t be more grateful for my position in the Approach office. My typical day involves tapping into my inner sponge and soaking up as much experience as I can, developing skills and learning techniques which will [...]
A day in the life of Betty Adams
What is PR? …A question I get asked more times than I care to mention! From copywriting to brainstorming creative ideas, it’s almost impossible for the term to be pigeon-holed into a set definition of roles and responsibilities as it incorporates so many different day-to-day elements. Here’s a sneak peek [...]
Six top tips for getting in your regional press
The team at Approach regularly speaks to, and works with, a huge array of businesses – from household brands and commercial events to manufacturers and those in professional services. One thing they all have in common is understanding the need to tap into their local and regional press to reach [...]
Raising the Bar for education
A highlight in any corporate social responsibility calendar, yesterday was the day where many local businesses eagerly awaited the results of the Raising the Bar awards shortlist. At Approach HQ, we were over the moon to have been shortlisted for the Education award in the small business category. Raising the [...]
World Mental Health Day
Mental health and wellbeing are buzzwords that have become particularly well-used over the last couple of years. But as we spend around a third of our lives at work and an average of 90,000 hours throughout our life in the workplace, ensuring we’re as happy in the office as we [...]
A day in the life of Sarah Kroon
I often get asked about my role as Partnership Director at Approach PR and what it involves day to day. The truth is every single day is different which I love. Whether it’s partnering with new clients, developing processes to support our ways of working with existing clients or spending [...]
A day in the life of Suzanne Watson
I’ve always said PR is the best job in the world – we get to see so many different aspects of so many different businesses. There’s not many professions where you can be talking chemicals one minute, chocolate the next, moving onto stairlifts, air conditioning, kitchen design and then being [...]