Project Description

Raising the Bar campaign results (one month)

• 10 million audience reach
• 13 pieces of media coverage
• Print and online exposure
• 100% of coverage mentioned all sponsors

“We needed to boost additional awareness of our Raising the Bar social responsibility initiative and highlight the support of our sponsors. Approach used creative thinking to bring a new angle, eye-catching visuals and great tenacity to secure coverage across the regional media, delighting sponsors and helping to populate our social media channels.”

Sandy Needham, Chief Executive, West & North Yorkshire Chamber of Commerce

Services delivered:

• Campaign planning and management
• Copywriting and case study interviews
• Media relations
• Media photocall and creative brief