Project Description

North Yorkshire-based chocolate manufacturer, Whitakers Chocolates, is the largest distributor of personalised chocolates in the UK, producing more than 10 million chocolates every week to customers in 25 countries.

In 2017 it embarked on a new era in the business’s 128 year history.

After creating an international brand based on the mass-production of chocolates to the retail, catering and leisure industries, it decided to diversify into the burgeoning bespoke gift market.

Through a mixture of trade and regional media relations, we created a programme of consistent and positive news stories including industry accreditations, product launches, appointments and other business successes as well as arranging media visits and producing features to highlight the industry knowledge and expertise of the team.

Key results

  • 48 pieces of coverage across online and print between October 2017 and February 2018
  • Two media visits arranged (one regional and one trade)
  • Coverage reached an audience of 3,470,000
  • Coverage hit in sector specific press for confectionery, food and drink, retail, restaurant and hotel alongside 10 regional business titles


“Approach’s work has complimented a series of internal developments and new product launches and its team successfully gained us a lot of B2B exposure which would otherwise have not been possible – a pleasure to work with!”

Rob Whitaker, Digital Marketing Manager, Whitakers Chocolates

“Approach took the time to truly understand the business during an exciting time of change and really grasped our goals and objectives. We’re really pleased with the volume and quality of the media coverage achieved so far and look forward to continuing to work with the Approach team throughout 2018.”

William Whitaker, Managing Director, Whitakers Chocolates