Project Description

Key results (12 months):

  • 36 million audience reach
  • 140 pieces of media coverage
  • 219% LinkedIn uplift
  • Lifetime achievement award secured for chairman

“We appointed Approach PR during the eye of the Coronavirus storm in 2020 and their tenacity and creativity has ensured our brand has established a strong share of voice in our core food service, food manufacturing and food retail titles during exceptionally challenging times.

The team has elevated our social media activity significantly and ensured we have a strategic presence across all key platforms. Importantly the team has communicated our company’s social responsibilities, supported with regional and business awards and enhanced our internal communications through a regular staff newsletter and impactful reporting for our board and works council. They are a truly integrated and valued part of our business and team.”

Ian Dobbie, Managing Director, Wrights Food Group

Services delivered:

  • Communications strategy
  • Media relations
  • Internal communications – newsletter, staff handbook, contractor handbook
  • Social media across four platforms
  • Social impact strategy
  • Campaign management
  • Award entries
  • Speech / script-writing