Digital native Shona arrived at Approach with an impressive wealth of knowledge and experience; having lead on digital marketing and PR campaigns with brands such as Carphone Warehouse, Hitachi Capital, Anglian Home Improvements, ScS and Certas Energy. Since joining the team, Shona has broadened her knowledge further, playing a key role in accounts such as Sparkling Bradford, United Carpets and Beds and Gripple.

There is nothing Shona loves more than her hometown of Bradford – even claiming that it is the centre of the universe on numerous occasions! Shona played an instrumental role in the PR and social media activity for a Bradford Chamber of Commerce initiative, Bradford Manufacturing Week, which reached over 20 million people in its inaugural year.

Social media and digital marketing are some of Shona’s greatest strengths – managing to reach, appeal to and engage with online audiences across many social platforms. She is also on team Approachability, delivering workshops to businesses to help them get the most out of social media.

Find out what a day in the life of Shona looks like here and take a look at her other blogs here.

At Approach you’ll most likely find me…analysing the latest BCAFC match statistics or drinking a large black coffee!