Training and workshops

For 15 years Approach PR has been delivering bespoke and group training programmes through its dedicated training arm ‘Approachability’. Our team brings unrivalled insight and actionable tips and tricks from senior PR and social media practitioners who live and breathe communication.

From effective media communication to social media sessions covering strategy, content and technique, our workshops are always delivered with passion and steeped in expertise.

Available for one-hour online sessions to half or full day bespoke packages, delegates leave us with a new approach and the ability to bring fresh ideas into your business.

Example workshops

  • How to write a press release
  • Networking with confidence
  • Broadcast media training
  • An introduction to Twitter, Facebook and LinkedIn
  • How to use LinkedIn to build your profile and business network

Our trainers

Suzanne Watson

Approach managing director, former journalist and past president of Bradford Chamber of Commerce, Suzanne has a media career spanning 30 years. Having written as a journalist and PR consultant, she advises on communicating key commercial messages in a newsworthy, engaging way.

Suzanne’s workshops, whether focusing on media relations or your PR strategy, help you understand what you want to achieve, why and how to execute your plan effectively.

Helen Elson

Helen has 20 years of PR experience working in sectors from finance and infrastructure to manufacturing and hospitality.

Specialising in b2b communications, Helen transforms complex information into media-ready news stories. With equal expertise in community relations and advising on social impact strategies, Helen delivers thought-provoking workshops to help your team think creatively and ensure your business reaches its maximum communications potential.

Fran Ward

Hubspot certified social media specialist Fran has just under a decade of experience in delivering impactful social campaigns across a range of sectors including health & beauty, higher education, finance, tech, leisure and retail.

Fran makes social media an easy to navigate and exciting challenge rather than an overwhelming obstacle. From driving your brand or social media strategy in the right direction to advising on writing winning web pages or blog posts with personality, Fran’s workshops are a must-attend for beginner and developing social media practitioners.

Mike Best

Preparing for the unexpected and making the best of planned media interviews are amongst the skills delegates will learn during a half or full day media training session with Mike.

As a highly respected journalist, Mike has worked as reporter, news editor,  producer/director and in senior management in a range of media and today delivers media training for clients including West Yorkshire Police, Meadowhall and West & North Yorkshire Chamber of Commerce.

The people say…

“Approachability took on the challenge of teaching an eclectic group of people from Christeyns and by the end of the day making us all feel confident and able to understand the dos and don’ts for key social media platforms. This is evidenced by the number of people in the business now using social media post training, a true measure of success. Sincere thanks to the team.”

Nick Garthwaite, Director, Christeyns UK Ltd

“We booked a one-day social media course to give a wide group of employees a more thorough understanding of the practises in using it effectively. Approachability tailored the course to our specific needs and went out of their way to understand the business prior to the course. The training was informative, fun and motivating, the team left with practical tips and techniques that could be put to action immediately. The content was relevant and effective and we’ve seen a definite improvement on results post course.”

Rowena Allen, Marketing Manager, Trutex
“We have had the pleasure of collaborating with Approach on several occasions and the team has successfully delivered online webinars with great results, providing valuable and useful information, researching audience, to ensure the content was accurate.  The trainers are energetic, engaging and extremely polished.  We look forward to working with Approach again in the future.”
Penny Birch, West & North Yorkshire Chamber of Commerce