What is Approachability?

Approachability is our dedicated training arm which has been running alongside our multi-award winning agency for more than a decade. We can bring you a collective 60 years of expertise, unrivalled insight and actionable tips and tricks from a training team which lives and breathes communication.

We know businesses, of any size and in any sector, can find it difficult keeping up with the ever-changing world of social media. With algorithms changing frequently and new features being announced, it can be tricky to know where to keep the focus for your brand.

Add to that, ensuring your content is being engaged with by the right audience (i.e. your customers, as great as it is to get a virtual thumbs up from your mum too) and proving a return on investment internally, the Approachability training team create a bespoke workshop to help meet your business objectives and alleviate any social media concerns.

Our hands-on workshops and training mean businesses – whether you’re a managing director who wants to implement a sophisticated LinkedIn strategy or a marketing assistant who’s been tasked with generating sales via Instagram – walk away with a list of strategic actions, deliverable goals and a sense of confidence around how to communicate online.

We pride ourselves in creating and delivering bespoke training workshops so contact us to chat about your requirements.

Some of the workshops we’ve recently created…

  • An introduction to Twitter, Facebook and LinkedIn for manufacturers
  • Content creation and use of Twitter and Facebook for schools
  • Defining your brand for the drinks industry
  • 7 PR tactics you didn’t know you needed
  • An introduction to Instagram for business
  • How to use LinkedIn to build your profile and business network

How else can we help?

Our team of experts can provide a consultancy service if you’re not quite ready for a retained communications programme.

If you’re looking for strategic advice on corporate social responsibility, forming a PR strategy, crisis communications, developing a social media presence, support in the retail buying industry or managing internal communication, book in for a chat with one of our experts here.

Speak to us about your training requirements.

The people say…

“Approachability took on the challenge of teaching an eclectic group of people from Christeyns and by the end of the day making us all feel confident and able to understand the dos and don’ts for key social media platforms. This is evidenced by the number of people in the business now using social media post training, a true measure of success. Sincere thanks to the team.”

Nick Garthwaite, Managing Director, Christeyns

“We booked a one-day social media course to give a wide group of employees a more thorough understanding of the practises in using it effectively. Approachability tailored the course to our specific needs and went out of their way to understand the business prior to the course. The training was informative, fun and motivating, the team left with practical tips and techniques that could be put to action immediately. The content was relevant and effective and we’ve seen a definite improvement on results post course.”

Rowena Allen, Marketing Manager, Trutex