Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
The Importance of PR in manufacturing
Manufacturing companies play an imperative role in the success of the country. But despite being the backbone of the UK’s economy, manufacturers often undervalue how significant a role they play and how interested people are in how they are doing. This communication adds value to the business by communicating with [...]
Choosing to challenge on International Women’s Day
The theme of International Women’s Day 2021 is #ChooseToChallenge, a call-to-action raise awareness against bias, celebrating women's achievements, and taking action for equality. Our MD Suzanne Watson is President of Bradford Chamber of Commerce, Governor at Bradford Grammar School, Trustee of the National Eczema Society and a Bradford Community & [...]
LinkedIn Stories and Twitter Fleets – should you or shouldn’t you?
Unless you’ve been living under a social media rock for the last couple of months, you’ll have spotted some new – albeit familiar – additions to LinkedIn and Twitter. Both platforms recently introduced stories (or, Fleets on Twitter) to their mobile apps enabling users to share short videos or images [...]
Three ways to communicate effectively in a period of uncertainty
With ‘lockdown’ being announced as Collins Dictionary’s word of the year earlier this week, it’s safe to say 2020 is a year we won’t forget. (That, and all of the banana bread of course.) But amongst all of the worry and lack of clarity surrounding us, it’s prime time to [...]
The emoji… Barrier or banter in modern communication?
Today marks World Emoji Day, an event on our calendars which 10 years ago would’ve seemed absurd. If we needed more proof of the unstoppable pace of our world, we need only look to the field of online communication. We’ve moved from email dependency to a culture where business can [...]
Bradford Chamber of Commerce President – one year on
The adage ‘what a difference a year makes’ has never been more fitting. Alongside welcoming new and returning members to the Chamber of Commerce network, today’s Bradford Chamber annual elections marks 12 months since I became President last July. I won’t wax lyrical about ‘unprecedented times’ or the eye watering [...]
The Changing Face of the Internet
It’s no surprise that one of the major side-effects of our lockdown period has been the dramatic increase in online activity. Where once social media was painted as a cause of mental health problems, increased feelings of dissatisfaction with our lives and a platform for relentless, anonymous abuse, it now [...]
Living in a virtual reality
Over the course of the past few weeks, I’ve lost count of the number of times I’ve said or heard, “It just doesn’t feel real”. The escalation of the coronavirus crisis threw everyone’s lives into disarray as we grappled to cope with a threat which moved a lot faster than [...]
Protecting print media from COVID-19
There was a recent piece on the BBC written by Amol Rajan, outlining the effect coronavirus is having on the newspaper industry. It was a pretty harrowing read and didn’t fill me, as a prospective journalist, with much confidence in the future of a medium I still believe to be [...]
The fakery of fake news and its impact on our future
The culture of fake news is growing and, if left unchecked, posing serious threats to the future of our society. The problem is no longer the existence of fake news, but the rate at which it’s produced and shared as technology advances. Fake news is not only a problem of [...]
An Easter apart to bring us together
Easter 2020 promises something a little different from any usual celebrations. It’s difficult to spend time away from loved ones and this can be particularly apparent on occasions we associate with social gatherings and family festivities. And yet, despite our required isolation, this weekend guarantees many Easter egg hunts, Sunday [...]
A (Meme)ntous Moment in History
This week the BBC released a story about archiving memes at the Science and Media Museum in Bradford as an important part of our cultural history. But are memes archive-worthy? Our junior account executive, Melissa Watson talks about meme culture and the growing use of online communication during the [...]