British Food Fortnight: No ordinary awareness week
Few things have the ability to unite and cross boundaries like our love of food. It is…
Three things which should be in your PR toolkit
This week, Shona and I are delivering a workshop at the Bradford Chamber of Commerce, unleashing our…
Take Action on Eczema – National Eczema Week
Being a trustee of the National Eczema Society is just one of the many hats worn by…
Right people, right time – definitely the right place
There are lots of things I’m passionate about. The 80s, Barry Manilow, Bradford’s future, my family. And,…
Roald Dahl Day
It’s time to ease your eyes from those glaring screens and rekindle your relationship with the bookshelf…
Techshopology
Today, technology and retail go hand in hand like Morecambe and Wise, fish and chips, rock and…
Back to school – four tips to make the most of September
Does anyone else still get the ‘back to school’ feeling come September? We might have worked all…
Change
There are very few things granted with internationally similar reactions; even on the most black and white…
Working with schools is child’s play
Never work with children or animals – that’s the old saying! But here at Approach we find…
#YorkshireDay – why do we love it?
Ey up! In celebration of #YorkshireDay, we’re avin’ a gander at what folk at Approach Towers think…
A hat-trick of award shortlists!
Yesterday was the day where many local PR agencies awaited eagerly to hear the shortlists for the…
How can brands make the most of IGTV?
As social media obsessives, a new feature is music to our ears. Last week Instagram, which has…
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