Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
The emoji… Barrier or banter in modern communication?
Today marks World Emoji Day, an event on our calendars which 10 years ago would’ve seemed absurd. If we needed more proof of the unstoppable pace of our world, we need only look to the field of online communication. We’ve moved from email dependency to a culture where business can [...]
Bradford Chamber of Commerce President – one year on
The adage ‘what a difference a year makes’ has never been more fitting. Alongside welcoming new and returning members to the Chamber of Commerce network, today’s Bradford Chamber annual elections marks 12 months since I became President last July. I won’t wax lyrical about ‘unprecedented times’ or the eye watering [...]
The Changing Face of the Internet
It’s no surprise that one of the major side-effects of our lockdown period has been the dramatic increase in online activity. Where once social media was painted as a cause of mental health problems, increased feelings of dissatisfaction with our lives and a platform for relentless, anonymous abuse, it now [...]
Living in a virtual reality
Over the course of the past few weeks, I’ve lost count of the number of times I’ve said or heard, “It just doesn’t feel real”. The escalation of the coronavirus crisis threw everyone’s lives into disarray as we grappled to cope with a threat which moved a lot faster than [...]
Protecting print media from COVID-19
There was a recent piece on the BBC written by Amol Rajan, outlining the effect coronavirus is having on the newspaper industry. It was a pretty harrowing read and didn’t fill me, as a prospective journalist, with much confidence in the future of a medium I still believe to be [...]
The fakery of fake news and its impact on our future
The culture of fake news is growing and, if left unchecked, posing serious threats to the future of our society. The problem is no longer the existence of fake news, but the rate at which it’s produced and shared as technology advances. Fake news is not only a problem of [...]
An Easter apart to bring us together
Easter 2020 promises something a little different from any usual celebrations. It’s difficult to spend time away from loved ones and this can be particularly apparent on occasions we associate with social gatherings and family festivities. And yet, despite our required isolation, this weekend guarantees many Easter egg hunts, Sunday [...]
A (Meme)ntous Moment in History
This week the BBC released a story about archiving memes at the Science and Media Museum in Bradford as an important part of our cultural history. But are memes archive-worthy? Our junior account executive, Melissa Watson talks about meme culture and the growing use of online communication during the [...]
Business as usual!
Along with the rest of the country, we have been monitoring the news of Covid-19 for some weeks. Along the way, we have introduced additional hygiene measures in the office – new hand washing stations, hand sanitiser, paper towels, hygiene reminders, visitor policies and desk wipes – but as [...]
Easter brings new campaign opportunities
With March around the corner, the race to Easter is on. As a team of self-professed chocoholics, Approach Towers have a keen eye on which chocolate campaigns are writing the headlines this year! It is no surprise that confectionary giants such as Mars are leading the way as they [...]
Celebrating National Careers Week
This week, National Careers Week (NCW) takes place – a whole decade since Nick Newman conceived the idea for the campaign. At Approach PR, we believe it is incredibly important to support and nurture the skills young people have to offer and are committed to doing all we can [...]
A Royal Blog
It couldn’t have been more of a surprise to be on a guest list to meet William and Kate. THE William and Kate. The darlings of the UK, the future king of the United Kingdom and his queen. And they were coming to Bradford. And why not? I’ve said [...]