Working with schools is child’s play
Never work with children or animals – that’s the old saying! But here at Approach we find…
#YorkshireDay – why do we love it?
Ey up! In celebration of #YorkshireDay, we’re avin’ a gander at what folk at Approach Towers think…
A hat-trick of award shortlists!
Yesterday was the day where many local PR agencies awaited eagerly to hear the shortlists for the…
How can brands make the most of IGTV?
As social media obsessives, a new feature is music to our ears. Last week Instagram, which has…
How to Get Ahead at Voice Search
With the surge in popularity of devices like the Amazon Echo and Apple HomePod, voice search is…
Royally Impressive: The best of the Harry and Meghan brand campaigns
Unless you’ve spent the last few weeks inside and ignoring all forms of social media, (in which…
Our starring role in Ilkley Carnival
Ilkley Carnival is a rite of passage in Approach Towers. Each year the junior account executive takes…
Good deeds animals do for us
As #NationalPetMonth comes to an end, it’s time to look back on, and appreciate, some of the…
Daunting data
Where does it go, what is done with it, how is it managed, who knows what, how…
Top food and drink related campaigns of 2018 (so far)
Greggs Greggs bakery has successfully managed to stand out on social media with their witty comments and…
Our favourite Insta-famous pets
April is #NationalPetMonth, the month where we show even more love and appreciation to those fluffy or…
If you want something done… get busy!
There’s a saying that, ‘If you want something done, ask a busy person’. And we can all…
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