A day in the life of a PR start up in 2001
This month, Approach PR is celebrating it’s 18th birthday! Approach started as a freelance operation in the…
National Eczema Week
This week is National Eczema Week. Run by the National Eczema Society, the initiative aims to support…
A day in the life of Suzanne Watson
I’ve always said PR is the best job in the world – we get to see so…
Right people, right time – definitely the right place
There are lots of things I’m passionate about. The 80s, Barry Manilow, Bradford’s future, my family. And,…
If you want something done… get busy!
There’s a saying that, ‘If you want something done, ask a busy person’. And we can all…
Carillion – a turning point for trading
For any small business, managing cash flow can be our biggest challenge in trading. In the playground…
Five Gold Things!
This year, Approach has been named ‘Outstanding Small PR Consultancy’ in Yorkshire and Lincolnshire, announced ‘Small Business of…
The Odeon – reflecting the spirit of a great city
Bradford’s derelict Odeon building has polarised opinions since its closure as a three-screen cinema in 2000. Here,…
The bigger picture – from the beginning to vice president
Being part of something much bigger than your business is something I’ve long been a big believer…
When CSR really means something
CSR has gradually evolved from being a ‘nice-to-have’ for big corporations to an essential part of every…