Unless you’ve been living under a social media rock for the last couple of months, you’ll have spotted some new – albeit familiar – additions to LinkedIn and Twitter.
Both platforms recently introduced stories (or, Fleets on Twitter) to their mobile apps enabling users to share short videos or images on their profile which disappear after 24 hours.
Following the success of Stories on platforms such as Snapchat, Instagram and Facebook, it’s easy to see why both LinkedIn and Twitter have introduced the feature – but can it work for a b2b audience?
While it can feel overwhelming to incorporate another new method of communicating via social media, we’ve gathered four easy ways you can experiment with LinkedIn Stories and Twitter Fleets (fun fact: they’re called fleets to represent ‘fleeting thoughts’ you might not want to permanently share on your profile).
Who are yer?
Due to the nature of their 24-hour life span, Stories and Fleets are a great way to add some personality to your brand. Now more than ever, customers appreciate and want to know more about the people behind a business.
Allow your audience a sneak peek into your company by introducing different departments or sharing behind-the-scenes information through photos and videos.
Consider takeovers from your team via Stories and Fleets, letting followers in on their day-to-day activities – inherently, we’re all a little nosey and love to see what other people are up to!
Shout about it
Share breaking news via this quick form content to help build excitement – do you have a new product launching or an announcement to make?
Hop on to stories and give your audience an insider glimpse or ask your spokesperson to record a short video announcing company news.
Bring people along for the journey and share the progress of a product or service from conception through to launch – the more your audience feels involved, the more likely they’ll turn into fully fledged customers or referrers.
Helping and informing your audience has always been an important factor in content creation – use the story function to share quick tips and advice relevant to your followers. Can you provide a short tutorial on how better to use your product? Or perhaps, you can explain your different packages so they can make informed decisions.
The best part of ephemeral content is that you have the opportunity to experiment without the added worry of creating evergreen content and spending lots of budget.
Don’t be afraid to get your personality across and make use of stickers, mentions and captions to add to your stories (predominantly on LinkedIn at the moment – though Twitter will be adding more features in the coming months).
How do you think you’ll be making the most of LinkedIn Stories and Twitter Fleets in the lead up to Christmas? We’d love to know your thoughts!