Sarah Kroon Partnership Director at Approach PR, Ilkley

Sarah Kroon

Process and Operations Director

With more than 15 years experience in the media, retail and PR industries, Sarah joined Approach PR in 2018 as Partnership Director. Her early career was spent in London managing high profile media and branding accounts such as British Airways, O2, Macmillan, SC Johnson and The Body Shop. She moved in to a global role in Melbourne to satisfy her ambition to gain international business experience.

Sarah then transitioned in to the retail sector. Having spent 7 years in the own brand team at Asda she knows the corporate world inside out. Her experience of elevating the profile of the supermarket own brands means she knows exactly what makes customers tick.

Specialist skills include business planning, process development and team leadership. Sarah thrives on managing execution of activity within the agreed scope, schedule and budget. She is focussed on leading the team to ensure they have the tools and processes in place to achieve the best quality service for our clients.

Combining her passion for defining strategy and her proficiency of managing client accounts at a senior level, Sarah can turn her hand to talking trends, budgets, creativity and business sense, ensuring strategic activity is planned and carries out with both the commerciality and the customer in mind.

Take a look at Sarah’s blogs here and find out what she gets up to on a daily basis here.

At Approach you’ll most likely find me… feeding people and singing along to nineties tunes.