Suzanne Watson, Managing Director at Approach PR, Ilkley.

Suzanne Watson

Managing Director

Suzanne founded Approach in 2001 as a journalist turned PR consultant and manages the reputation of clients in a range of sectors including manufacturing, retail, charity, food and drink, hospitality and tourism.

Suzanne still loves nothing more than to see the results of a creatively executed PR campaign, whether that’s sales uplift, enquiries or getting local issues onto the national agenda

Alongside living and breathing PR, Suzanne sits on the board of governors at Bradford Grammar School, represents the voice of local businesses as the vice president of Bradford Chamber of Commerce, and is a trustee of the National Eczema Society, helping the charity fulfil its mission of providing support and information to those living with the condition and their families.

Specialties include communications planning and strategy, business to business news and feature writing, consumer news and feature copywriting, media relations, internal communications and PR training.

As happy in front of the camera as behind, Suzanne’s personal media highlights include speaking and appearing on Radio 2 Jeremy Vine, BBC Radio Leeds, BBC Radio 5 Live, The Wright Stuff, BBC’s Watchdog Healthcheck and Look North.

Take a look at Suzanne’s blogs here and find out what a day in the life of an award winning managing director is like here.

At Approach you’ll most likely find me… getting my caffeine fix from one of (last count) 10 Gary Barlow mugs!