Project Description

Influencer and media campaign (May-December 2021)

  • 2 million audience reach
  • 30 pieces of exposure
  • Good Housekeeping, Living North & The Beauty Advisor
  • Influencer engagement secured blogs, Facebook and Instagram posts
  • Gift guide and product reviews

“We needed assistance to raise awareness of our new product range and website, and having worked with Approach in the past we asked them to help. Approach supported us in formulating a launch strategy, creating eye catching visuals, reaching out and following up with influencers and the press and ultimately securing us excellent placements regionally and nationally which resulted in increased traffic to our website in the run up to Christmas, our ultimate aim!”

Sandra Overfield, Director, Luxe England Ltd

Services delivered:

  • Campaign planning and management
  • Copywriting
  • National & regional media relations
  • Influencer engagement
  • Product requests and delivery
  • Media training