Project Description

Campaign results (six months)

  • 26.4 million audience reach
  • 57 pieces of media coverage
  • Broadcast, print and online exposure secured
  • 76% of coverage mentioned all sponsors

“Since the launch of Bradford Manufacturing Weeks in 2018, Approach PR has been a vital cog in annually ensuring the event is seen by as wide an audience as possible at all levels, regional and national news, ensuring the initiative gets real recognition in the media – even into the Houses of Parliament during PM’s questions and recognition from Prime Minister at the time, Theresa May.

“Whether social, print or online media, Approach has made sure that Bradford Manufacturing Weeks is high profile. A superb job where the team has gone above and beyond, for which we are very grateful.”

Nick Garthwaite, Chair, Bradford Manufacturing Weeks steering group

Services delivered:

  • PR strategy
  • News and feature writing
  • Media relations
  • Campaign planning and management
  • Media photocalls and creative briefs