Few things have the ability to unite and cross boundaries like our love of food. It is something we all have in common!
So there’s no surprise that with the event of this year’s British Food Fortnight (22 September to 7 October) we saw businesses from across the industry using the umbrella of this annual campaign to highlight their own marketing activities.
Leading the pack for supermarkets, Co-op set out its stall with a commitment to a sustainable food future using a series of initiatives and announcements as the major sponsor of British Food Fortnight. Fully compostable tea bags will be introduced by Christmas and its 100% British meat range will include frozen as well as fresh meat.
And to prove that organisations of any size can maximise the opportunities British Food Fortnight offers, one school in Shropshire has made headlines with a mass gingerbread decorating session involving 200 biscuits, donated by local gingerbread manufacturer, Images of Food.
With a carefully selected team of ambassadors there were a range of household names lending weight to the annual campaign. The likes of Michelin Star chef, Raymond Blanc OBE, wellbeing and natural health guru, Liz Earle MBE and Minette Batters, the first female president of the NFU, guarantee appeal across the board and maximise media presence.
Northern Powerhouse, aimed at boosting the local economy and backing business growth, signed up three new members from the food and drink industry as part of the fortnight in its activity to support commercial development in the North of England. It has welcomed chocolate manufacturer, York Cocoa House, artisan cheese producers Cows & Co Group and agri-tech firm Cocogreen UK.
While barely a day goes by without some form of national day or awareness week – remember Star Wars day on ‘May the 4th’, Lost Sock Memorial Day and the now infamous Talk Like a Pirate Day – many of which would be laughed out of any self-respecting news room.
However, where there is credibility and well-co-ordinated activity, as we’ve seen with British Food Fortnight, there are countless opportunities to join a larger network of businesses with a greater and more varied media reach than you may otherwise achieve.
We love creating campaigns that stand out from the rest! If you want to speak to us about PR for your brand, get in touch!