Project Description

Leading stairlift manufacturer Acorn Stairlifts wanted to reach a regional and national audience.

We undertook media relations using customer stories to educate consumers on how a stairlift can change someone’s life. We also shared news about the company’s successes on a local level while creating testimonials and customer feedback on the website.

Speaking to Acorn’s customers, we wrote case studies, arranged photoshoots and secured national coverage while also communicating Acorn Stairlifts’ consistent CSR efforts to the press.

Key results

  • Four pieces of coverage in the Daily Mail, Daily Express and Daily Mirror achieving a reach of over 3,955,477.
  • Securing 31 pieces of regional coverage in a six month period resulting in an audience reach of 715,212.
  • Consistent delivery of customer testimonials to feature on the website


“Approach is a great team who are constantly striving to achieve the maximum exposure from all PR initiatives. Through strong management and vision the team embrace all PR projects no matter how small and give excellent value and exceptional exposure.’’

Jules Allen, Sales Director, Acorn Stairlifts