Project Description

We were tasked with establishing French manufacturer and brand, Mobalpa kitchens, in the UK market, increasing product brand range and franchise awareness through trade, national and regional media.

Through a combination of a proactive and reactive press office, local franchise support, events, customer case studies and social media the brand has become a name that is well known and respected within the industry nationwide.

Key results

  • In 2017 we achieved 63 pieces of quality coverage in consumer, trade, national and regional press
  • This resulted in an audience reach of 4,658,785
  • Between February 2017 – April 2017 we assisted with the launch of three brand new showrooms in London and Yorkshire
  • Regularly called upon by Kitchens, Bedrooms and Bathrooms magazine for its ‘Drawing Board’ feature, highlighting the design skills of the different branches
  • Supported the client in launching new product ranges to a UK market
  • Helped create an interactive franchise PDF, including overseeing video testimonials, for the client to use as a tool at franchise fairs to support business growth
  • Communicated as the brand across social media platforms for Mobalpa UK, Mobalpa Warrington and Mobalpa Islington


“Approach has continued to raise the profile of Mobalpa in the UK with coverage across national consumer, online and trade press. The team work inline with our strategy and support the main brand and franchisees with media relations, events and campaigns.”

Cyril Raberin, UK Franchise Director, Mobalpa Kitchens