We were tasked to generate awareness of the inaugural WI Centennial Fair at the Harrogate International Centre, with coverage expected in relevant consumer, hobby and regional titles to help mark 100 years of the WI.
We worked closely with local exhibitors to support photography and media relations in the regional press and profiled exhibitors, speakers and celebrities associated with the event across the national and consumer titles.
Alongside media relations, we arranged ticket competitions, features, hosted a press office and organised a media photo call with famous WI members, the Calendar Girls, at the fair.
- 68 pieces of coverage across online, print and broadcast between July and September 2015
- 10 pieces of immediate and next day coverage following the Calendar Girls photo call
- Arranged press interviews in the regional press and features in national consumer titles
- Reached an audience of 31,763,642
*Calendar Girls image courtesy of Procter Photography