This week, National Careers Week (NCW) takes place – a whole decade since Nick Newman conceived the idea for the campaign.

At Approach PR, we believe it is incredibly important to support and nurture the skills young people have to offer and are committed to doing all we can to develop the career aspirations of future generations.

In 2019, we hosted seven work experience students at Approach and gave them a valuable insight into what life is like working in a nationally recognised PR and social media agency. Alongside this, our senior account manager Helen ran three mock interview sessions with schools across Bradford to help advance the skills and confidence of young people.

The development of future PR practitioners remains a key focus in 2020. Last week we hosted work experience student Ellie Leech. We introduced Ellie to the wonderful world of public relations and showed her some of the knowledge and skills needed for success in a career in the industry.

There are many specialisms within the PR industry, from a role building valuable media relations, to having the responsibility for scheduling perfect, powerful social media posts. The common aim is to communicate a company’s key messages to its target audience in an effective way.

The volunteers who work with NCW all have valuable knowledge gained through their extensive experience working in sectors including business, education and career counselling. Assistance is also provided by a variety of schools and companies in the area which offer their time and resources to support school students.

The career opportunities and support for young people in the Yorkshire area are ever-expanding. In fact, here at Approach PR, we’re looking for a new team member!

If you have an interest in PR, social media or communications, send a CV and covering letter to for consideration.

To discover more about the National Careers Week campaign, visit their Twitter page @CareersWeek or follow the hashtag #NCW2020.