Going for gold at the PRide awards

It was our eagerly awaited annual PRide awards yesterday evening in Leeds and we scooped the top accolade and added the gold award to our list of 27 industry trophies!

We’ve
supported Ilkley Carnival since
2010, creating its most effective campaign in 2018 where social media
reach hit more than 40,000 Twitter impressions during the carnival month
of May.

We
exceeded our objective of reaching 1,000 Facebook likes by a further 13% and
created a 186% increase in Facebook post engagements.

We
were thrilled to be praised by the judges for our clear strategy and effective
research. Our social media activity was complimented with a traditional media
awareness campaign which helped drive crowds of just over 10,000 people to the
May bank holiday Monday event.

Our
managing director Suzanne
Watson
said: “We are delivering high impact social media
campaigns for more than 55% of our clients so it made perfect sense
to make social a pivotal part of our 2018 Ilkley Carnival
communications campaign. 

“All
of the work we do for Ilkley Carnival forms part of our corporate social
responsibility – we consider it our responsibility to give something back to
our local community by using our expertise to inform, educate and engage
the local community which increases interest and footfall which in
turn helps raise invaluable funds that are all ploughed back into local good
causes.”

She
added: “To have this work recognised by the best of the best in our
industry – and in one of the most sought-after communications arenas that PR
now offers – is the ultimate accolade for this hard-working team. And
of course, work has now already begun on Ilkley Carnival 2019…!”

At
Approach Towers, we’re in our 17th year
in business and deliver traditional PR and social media campaigns for clients
including Airedale
Chemical,
Acorn
Stairlifts,
Gripple, United Carpets & Beds, Sparkling Bradford and Whitakers
Chocolate
.

This
year’s Chartered Institute of Public Relations PRide award for Best use of
Social Media is the 28th award
to be won by our team since 2005. Based on The Grove in Ilkley, our team boasts
former journalists, retail specialists, digital consultants and b2b
practitioners.

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