We have cause for celebration here at Approach Towers – we’ve found our perfect fit with Bradford’s established retail destination, Kirkgate Shopping!
After securing the two-year contract following a three-way pitch between local agencies, planning is well underway to start our online and offline media campaigns and events.
(…And of course the appointment signalled a ‘Sex in the City’ style photoshoot in the centre… Carrie, Samantha, Charlotte, and Miranda who??? Move over ladies! The APR girls are in town.)
Overjoyed by winning our dream account at a pivotal time in Bradford’s rebirth as a shopping destination, we are extremely excited to support communications around the centre’s repositioning and refurbishment programme, in a year that marks its 40th birthday.
As passionate Bradfordians, we know our city and having grown up with Kirkgate Shopping we see its great potential as an established part of our community!
The opening of Broadway is a fantastic opportunity not only for Bradford but for the future of Kirkgate Shopping which has been at the heart of the city’s shopping area for four decades. As ‘loving local’ will be key to our communications, we’ll be amplifying its offering to attract footfall, not only into the shopping centre, but into this re-emerging part of Bradford.
Kirkgate Shopping is loved for its familiarity, convenience and value but most importantly for its locality so we are delighted that two Bradford businesses who share vision, passion and commitment to progressing the city’s retail offering are teaming up.
Stay tuned, Kirkgate Shopping will be making the headlines near you very soon!