Your social media New Year’s resolution

Let 2017 be the year you take on social media in full force!

Social media is seen by many as an obstacle to climb each working day. A business practice filled with worries, anxieties and dread but we know this doesn’t have to be the case.

Through our training arm, Approachability, we’ve discussed social media issues with hundreds of local business men and women and here are the top three social media challenges brought up by our delegates in 2016… and the social media New Year’s resolutions you MUST take on in 2017.

  1. Time:

In our recent Twitter poll, 50% of voters decided time was the biggest challenge they faced with social media. However, many experts say it should take no more than 20 minutes out of your day. Thanks to monitoring and scheduling programmes such as Hootsuite and Tweetdeck, this can be done as soon as your hands hit the keyboard at 9am. With notifications meaning you don’t have to log in every five minutes to check for engagement and interaction either, your phone, laptop or tablet will let you know when someone has got in touch or engaged with your post.

However, it’s essential to remember social media is live. This means ‘in the moment’ sharing and engaging is important, particularly on platforms such as Twitter, Instagram and Snapchat. 

  1. Content:

Content is a common social media phobia discussed in our ‘Introduction to social media’ workshop. Take five after reading this blog and list…

  • what office activity happened today
  • what is going on in your local community this week
  • what business events you plan to attend this month
  • and how many new blog posts, case studies and testimonials your website has.

You’ll soon discover your platforms can be filled with engaging and interactive content each and every day.

Don’t forget there’s always awareness days and fun trends to get involved with too! Just like today’s National Shortbread Day and National Technology Day.

  1. Brand Personality:

Brand personality is consistently raised in our bespoke training workshops. It is important to maintain a consistent brand personality and tone of voice while varying content for all platforms. Although the content across channels will differ the personality and authority positioning will remain the same. For us, we use industry knowledge, community spirit and a touch of humour to create our social media ‘character’. What’s yours? It could be funny or formal, cheeky or chatty and sometimes a complementing mixture works just great! We love to follow innocent drinks which uses humour brilliantly.

Through Approachability we share our expertise and encourage those that see social media as a technical obstacle in their working day, to get online and overcome their digital fears. Find out about our bespoke packages by emailing hello@approachpr.com and make sure 2017 is the year you stick to those social media resolutions!

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