Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
A day in the life of Anisha Mistry
As you might have gathered from ‘a day in the life’ of Shona and Helen, no two days in a PR and social media agency are the same! Whether we’re discussing social media strategy for a new client or checking in for a review on a long standing account, a [...]
We’re hiring – fancy being our next PR and social superstar?
We are busy little bees here at Approach towers and are hiring! We're looking for passionate, ambitious, positive, results-driven and organised people to join our close and high-achieving team. No two days are the same and you will work on a combination of B2B and B2C PR and social media clients [...]
A day in the life of Shona England – Lees
When I tell people that I work in PR they often ask ‘so, what do you do, like day-to-day?’… it’s almost an impossible question to answer, because every day is so incredibly different. There’s the bread and butter – copy writing and media relations – but PR is often so [...]
Mental Health Awareness Week
Approach PR MD Suzanne’s daughter Melissa looks into the key theme of this year's Mental Health Awareness Week. We're coming towards the end of this year's Mental Health Awareness Week and this year the theme is Body Image - #BeBodyKind As a young woman, I am certainly no stranger to the [...]
Our Corporate Social Responsibility commitment
Earlier this year, we announced The Cellar Trust as our 2019 charity of the year. We decided to put wellbeing at the heart of the agency this year by choosing this Shipley-based charity. The charity focuses on providing mental health support and helping people on their journey to recovery. We will [...]
National Stress Awareness Month
Today marks the beginning of April and the start of Stress Awareness Month. In light of this, Approach PR MD Suzanne’s daughter Melissa takes a look at one of the biggest buzzwords in the world of de-stress self-help techniques – mindfulness. Mindfulness In the wealth of social media influencers and [...]
‘Discover what makes a (her)o’ – A look back on International Women’s Day
International Women's Day came around again on 8 March and celebrated the social, economic, cultural and political achievements of women - however, it also begged the question of whether this occasion should last more than a day. This year's #BalanceForBetter campaign highlighted the importance of a gender-balanced world. But, should [...]
The future of furniture
As we approach the circular economy full speed ahead, we strap our seatbelts in preparation for a prolonged period of regeneration with a mantra of “make, use, return”. This will have implications across most industries. But, it seems interior companies are the front runners who have spotted a gap in the [...]
Ilkley Carnival – at the heart of a community
It’s that time of year again, almost like it never leaves – meetings have begun, banners are hung and traffic safety courses are done, that’s right, it’s Ilkley Carnival. Approach PR's MD, Suzanne and her family have been involved with the carnival for many years. Below, her daughter Melissa talks [...]
What social media trends will dominate in 2019?
2018 saw social media dominated by privacy scandals, advertising growth and a move towards ‘Story’ content. However, no one could’ve predicted the effect that Cambridge Analytica, Fake News, Brexit (and much much more), could have had to the world we live in. Social media platforms have reflected big shifts in [...]
Goal setting in January
Ahh January. Dry January. January blues. Longest-wait-until-pay-day-January. The first month to kick start us into a brand new year doesn’t get the best rep does it? From giving up everything we enjoy to the grey skies and dark afternoons not looking quite as magical now that the festive decorations and [...]
Knowledge sharing on the big screen
At Approach we are keen to make sure that we’re always up to date with the latest know-how, so sharing our knowledge internally is a must! As a team we’re well practised when it comes to presenting to a room, because of our training offering, Approachability. We also have regular [...]