Tips, news and views
We’re an opinionated bunch and this is where you find out a little more about our thoughts, our interests and our areas of expertise. In the spirit of ‘engagement’, please do read on and if you love it, share it!
My first encounter with the world of PR
Though this piece claims that my placement at Approach has been my ‘first encounter’ with public relations, I must stress that it was not the first I’d heard of the profession. I first became familiar with it when watching Jennifer Saunders on Absolutely Fabulous. It was the humorous tone of [...]
Creating the ‘carnival effect’ for clients
You may have heard that Approach has won its 28th industry award – and this time it’s for our exceptional social media activity. It’s a double hit for us as the award was for our work supporting Ilkley Carnival. Which forms part of our social impact strategy. Meaning, we don’t [...]
How much value should we place on ‘wellness’ at work?
For many, wellness is absolutely crucial to maintaining the status quo both physically and mentally. I’ve heard it said over and over that individuals now place significantly more value on experiences rather than things. How does this translate in to the working environment, and how important is wellness when it [...]
Going for gold at the PRide awards
It was our eagerly awaited annual PRide awards yesterday evening in Leeds and we scooped the top accolade and added the gold award to our list of 27 industry trophies! We’ve supported Ilkley Carnival since 2010, creating its most effective campaign in 2018 where social media reach hit more than 40,000 Twitter impressions during the carnival [...]
The difference between journalism and PR
When I was studying for my journalism degree, the lecturers liked to make fun of PR and joke that we would ‘all find ourselves working in PR in the end anyway’… as if it was an undesirable end to our careers. Luckily, I had some knowledge and experience of the [...]
British Food Fortnight: No ordinary awareness week
Few things have the ability to unite and cross boundaries like our love of food. It is something we all have in common! So there’s no surprise that with the event of this year’s British Food Fortnight (22 September to 7 October) we saw businesses from across the industry using [...]
Three things which should be in your PR toolkit
This week, Shona and I are delivering a workshop at the Bradford Chamber of Commerce, unleashing our toolkit of PR and social media know-how on the businesses of Bradford. While we won’t give away our workshop secrets just yet, here are three top tips to consider while you’re planning to [...]
Take Action on Eczema – National Eczema Week
Being a trustee of the National Eczema Society is just one of the many hats worn by our MD, Suzanne Watson, having suffered with eczema for more than 30 years. As part of National Eczema Week, she is joining forces with Bradford’s leading consultant dermatologist to urge others with the [...]
Right people, right time – definitely the right place
There are lots of things I'm passionate about. The 80s, Barry Manilow, Bradford's future, my family. And, my 'other family' - my colleagues. Anyone who has worked at Approach would (I hope) support the view that being here is very much like being part of a family. It’s personal. Which is why [...]
Roald Dahl Day
It’s time to ease your eyes from those glaring screens and rekindle your relationship with the bookshelf to celebrate Roald Dahl Day! It’s an undeniable fact that everyone’s story time as a ‘kiddle’ was brought to life by tantalising tales of trogglehumpers, quogwinkles and whoopsy whiffling. At Approach Towers, we’re [...]
Techshopology
Today, technology and retail go hand in hand like Morecambe and Wise, fish and chips, rock and roll...you get the idea. This week's guest blog comes from retail and commercial expert, customer whisperer and current 'savvy shopper' on ITVs Eat, Shop, Save Kate Hardcastle MBE, where she explains exactly how and [...]
Back to school – four tips to make the most of September
Does anyone else still get the ‘back to school’ feeling come September? We might have worked all through summer (a couple of holidays aside…) yet here we are, at the end of August, feeling excited about fresh starts, new stationery and continuing the countdown to Christmas – yep, in the [...]