As we decorate the tree, recover from Friday night’s do (yes, still!) and sign for yet another delivery of someone’s Christmas shopping, we have started to get that giddy feeling as we count down to Christmas Day!
While we look ahead to 2018, we’ve picked out our favourite campaigns of 2017…
Rebekha: Radley teams up with Dogs Trust
Images sourced from Look magazine
Radley teamed up with Dogs Trust to create a new seasonal collection with 15% of proceeds donated to the charity. The collection launched on 28 November with media coverage offering readers the chance to join the waiting list. The second seasonal collection launched by the two organisations features Radley’s iconic Scottish Terrier and a few furry friends including Jackie the Dachshund, Lollipop the Golden Retriever and Scruffy, the 17-year-old Crossbreed. A wonderful campaign ahead of the festive period for a brilliant cause! Last year was #GiveSocksNotDogs so perhaps this year is… #BuyBagsNotDogs
Helen: Paddington Bear joins Twitter
Screenshot from @PaddingtonBear
To countdown to the release of Paddington Two, Paddington Bear launched his very own Twitter account. It was the perfect way to drum up excitement ahead of the release and they managed to get his tone of voice spot on. It certainly encouraged Helen to book seats as soon as it opened!
Oriana: Rihanna celebrates diversity with Fenty make up
Image from Fenty Beauty Instagram
Rihanna launched her Fenty Beauty make-up line in September and promoted it via several social media videos ahead of launch to increase excitement further. The videos featured more women of colour than any previous international beauty brand. This celebration of diversity, with 40 different shades of foundation(!), got the media talking about the brand well before launch. The way the brand utilised the use of social media, particularly Instagram, showed they truly understood their target audience.
Lynne: David Plowie comes to Doncaster
Image sourced from The Guardian
Doncaster council ran a competition to name the new additions to its fleet of pun-inspired titled gritting vehicles. The social media shout outs created great engagement and the story featured in titles such as The Guardian and was mentioned on BBC Radio One. The South Yorkshire council began by asking for suggestions from schools and the public but stated “Keep ’em clean and be original – we’d prefer not to spend the next few days trawling through responses of Gritty McGritface and Gary Gritter”. Gritsy Bitsy Teeny Weeny Yellow Anti-Slip Machiney And David Plowie were crowned the winners at the end of the campaign.
Anisha: British Style is not 100% British
Image from Ancestry Blog
This autumn fashion brand Jigsaw launched a campaign celebrating immigration, with the statement ‘British Style is not 100% British’. The campaign featured an array of the brand’s clothing and models, highlighting that fabric, materials, and even staff are sourced from all over the world. Accompanied with the words ‘fashion doesn’t operate in a bubble’, this campaign proves the industry contributes significantly to the wider society and is not entirely superficial. As part of the campaign, Jigsaw also teamed up with Ancestry.co.uk and gave staff the chance to explore their own genealogy.
Image from Twitter account @sayhelloflo
#MumsDayOff was created by gift experience provider ‘Red Letter Days’ which asked its social media followers why they thought their mum deserved a day off, offering gifts such as lunch at ‘A View From The Shard’. In a stroke of genius and to support with a push-pull effect, they also asked a handful of mums what they wanted for Mother’s Day and published a last-minute gift guide during the run up to competition results day – boosting the campaign and encouraging cross-channel engagement. The emotive subject matter resulted in more than 100 entries on Twitter with each entrant averaging two re-tweets, helping aid the company’s search authority around Mother’s Day and creating a real buzz for the brand. They trended, picked up media interest and gained hundreds of new followers. A great example of blending traditional and social comms to cut through the competition on one of the year’s most fiercely fought e-commerce battles.
Mother’s Day offers a perfect opportunity for brands to really engage with a digital generation to benefit a largely non-digital generation!
We’re feeling inspired thinking about all the wonderful campaigns that have taken place this year and we’re full steam ahead with 2018 planning for our clients – bring on the new year!
Main image sourced from Pixabay